(Associated Press) -
The Insight Bowl is losing its title sponsor and game organizers are seeking a replacement for this year's game.
Tempe-based Insight Enterprises Inc. has sponsored the bowl game since 1997 but has allowed its sponsorship contract to expire.
The annual game pits the third-place team from the Big 12 against the third- or fourth-place team from the Big Ten Conference, after BCS selections are made.
No. 19 Oklahoma beat Iowa 31-14 in the 2011 Insight Bowl on Dec. 30.
The Insight Bowl increased its payout to participating teams to $6.65 million two years ago.
The game was first played in 1989 as the Copper Bowl.
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